GRIT Ed. 11 | 5G, Web3, NFTs... - Magazine - Page 37
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Maharaj. “It’s important now more than ever to be aware of the developments
in tech and understand how to leverage emerging technology to our
advantage.”
The Future of Going Viral: An International Lens
As for the future of going viral, Delsey believes the focus will shift from
domestic and local markets to an international lens. “Our goal is to make
the content as widespread as possible, opening up as many new avenues for
content creators to ‘go viral’ in,” he says.
What “Going Viral” Really Means
“Going Viral” refers to the phenomenon where a piece of content, such as
a video, image, or article, gains rapid and widespread attention across the
internet. This content quickly spreads through social media platforms, reaching
a large number of people in a short amount of time. Virality can be influenced
by various factors, such as relatability, humor, or emotion, and it often leads
to heightened visibility for the creator or subject of the content. However, the
nature of virality can be unpredictable and fleeting, with attention quickly
shifting to the next trending topic.
International Expansion
Through Aview’s innovative approach and commitment to staying at the
forefront of technology, the company is well-positioned to help content
creators navigate the ever-evolving world of going viral. With a strong focus
on international expansion, Aview is set to redefine what it means to go viral
in the digital age.
Viral Facts
OFTEN SHORT-LIVED:
Viral content typically has a short life
span, with attention quickly shifting to the
next viral sensation.
CONTEXT-BASED:
Going viral can mean going viral in your
hometown or globally. It has different
levels, but given Aview’s clients, it is about
international reach.
DIFFICULT TO PREDICT:
The factors that make content go viral can
be hard to replicate consistently. Even in
understanding the platform’s algorithm,
it is hard to maintain going viral for
consecutive videos.
DOUBLE-EDGED SWORD:
Achieving virality can expose creators to
potential criticism & negative attention.
Being prepared for both the positive
and adverse outcomes associated with
widespread visibility is essential.
SPRING 2023
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