GRIT Ed. 11 | 5G, Web3, NFTs... - Magazine - Page 10
Transforming the Stroller Experience
Smart Technology & Parenting
The Glüxkind stroller, Ella, is designed to ease the burden
Industry experts have noted a trend towards new products
on parents’ shoulders by offering unparalleled safety and
and services focusing on helping parents manage parenting
parent-assist features. The fully motorized stroller has
responsibilities, improve childcare accessibility, and create
adapted automotive sensors that create a 360-degree
communities. The use of smart technology in parenting
safety bubble, alerting parents of incoming dangers. Push
has enormous potential, and Glüxkind Technologies is at
and brake assist enables users to steer effortlessly on uphill
the forefront of this movement. The company envisions
and downhill strolls and uneven terrain. Automatic braking
its smart stroller as the beginning of innovative solutions
eliminates the possibility of a runaway stroller, reducing
to enhance urban mobility for more user groups than just
anxiety and empowering new parents.
young families.
One of the most striking features of Ella is its hover mode,
Ethical Considerations & Privacy
which allows the stroller to follow the sidewalk on its own
Glüxkind
and stay within arm’s reach. This hands-free approach gives
seriously, especially when it comes to data privacy and the
parents two hands and their full attention to their children.
testing of their stroller. They have various mechanisms to
“We’ve carefully chosen high-quality materials, such as
protect users’ personal information and deidentify other
carbon fibre, to ensure that the stroller remains lightweight
pedestrians. “We’re committed to improving mobility in
despite the added sensors and electronics,” the co-founders
the pedestrian space while respecting data privacy and
add.
security,” the co-founders assert.
Technologies
takes
ethical
considerations
Smart Challenges
“The question, what challenges we
DIDN’T
face
quicker
to
would
answer.”
probably
Developing
be
a
smart stroller came with its fair share
“Once we go into the product details like our ma
of challenges, including engineering,
supply
chain,
talent,
and
funding.
Glüxkind Technologies assembled a
team with crucial engineering roles to
overcome these obstacles, ensuring
clear
communication
and
buckle for toddlers or the bassinet that allows pa
mattress to help babies struggling with reflux iss
quick
iterations. “Bringing partners into the
team who have industry expertise and
customers say sentences like ‘This is so smart!’ m
point out your blind spots makes a
world of a difference,” says Huang &
Hunger. They also focused on supply
chain management by working with local suppliers, building
their prototyping capabilities, and using standardized
components.
Striking a Balance Between
Innovation & Safety
What You Should Really Know About
Smart Technology
Smart technology involves using artificial intelligence,
machine learning, and big data analysis to provide cognitive
awareness to objects that were once considered inanimate
to improve the quality of life, enhance user experience, and
Glüxkind Technologies emphasizes balancing innovation
create innovative solutions that address various challenges.
with the safety and comfort of babies and their parents.
As defined by the co-founders, “Smart technology goes
Their stroller incorporates best practices from European
beyond mere convenience; it has the potential to make a
engineering, such as lay-flat positions for newborns. The
real difference in people’s lives, from health and safety to
true innovation of Ella comes from benefiting parents
reducing stress and enhancing well-being.”
and, in turn, the whole family by reducing dangerous
and strenuous situations, anxiety, and mental load during
The Co-Founders also add that smart technology can be
outings with young children. “Our priority is to provide a
something other than software integration. “Our Glüxkind
safe and comfortable experience for babies while also
stroller and especially the seat and the bassinet have a lot of
making the lives of parents easier,” the co-founders say.
non-software enabled features that make a huge difference
in the daily use of the product,” she says.
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GRIT MAGAZINE